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Annual integrated report 2011


Corporate social investment: UK

GHG sponsors a range of outreach programmes in the UK, including charities and fundraising events.

Introduction

We also run a volunteer programme that encourages our employees to participate in the social initiatives we support. We pride ourselves not only on improving the health of our patients, but also in contributing positively to our communities.

Corporate initiatives

In the year GHG supported general practitioners by partnering with Campden Media – the publisher of three leading primary care magazines (GP Business, Nursing in Practice and Management in Practice) – as the presenting sponsor of the 2011 General Practice Awards on 16 November 2011 at Royal Lancaster Hotel, Park Lane, London.

GHG also agreed to sponsor Odyssey, which draws on the outdoor environment, the arts, and the stimulation of uncertainty and surprise, to help cancer patients of all ages and backgrounds regain their confidence and zest for life. The course aims to help participants overcome the emotional and physical devastation caused by the illness by allowing them to regain a sense of control in the next stage of their lives.

Staff were also encouraged to come together to support the Workplace Giving scheme.

National initiatives

Following the success of last year's Clean Team campaign, where 5 000 children were taught about the importance of hygiene and handwashing, GHG launched an equally successful community outreach campaign called 'Inspect Your Health'. The year-long campaign was launched by Breakfast TV's Dr Hilary Jones and involved providing free mini health checks to businesses and the local community. During these events, BMI nurses provided health checks for blood pressure, body mass index and body fat percentage, cholesterol and glucose.

Hospital initiatives

GHG supports events on the national healthcare calendar that raise awareness of specific illnesses or health conditions, and often provide early diagnosis screening opportunities. Our staff recognition scheme, based on the Netcare Night of the Stars programme that rewards exceptional service, incorporated a CSI Award for the most effective 'Tell the World' initiative delivered by a hospital team.

Patient support groups

GHG provides free support groups for people who have undergone cancer treatments or cosmetic and obesity surgery.

Cancer research and heart health

The cancer initiatives supported by employees and hospitals during the year included breast cancer charities, children's cancer charities, Macmillan cancer support and Maggie's cancer centres. Every year, GHG employees participate in fundraising events organised by the British Heart Foundation.

In addition, our hospitals provided ongoing, ad hoc support to schools, children's hospices and associations for the disabled.